In case you have seen this.  The new Old Spice guy you’ve been seeing on tv lately is all over Twitter and YouTube replying to (it looks like) ALL comments with short you tube videos.  I don’t know how long this can go on – but it is definitely one of the most interesting and  noteworthy re-branding campaigns I’ve seen in a while.

Here are a few of the replies.

Reply to Kevin Rose of Digg

Reply to Ashton Kutcher

Reply to Starbucks

Reply to Guy Kawasaki

Reply to Allyssa Millano

He’s even doing proposals

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